Brand Activations Specialist - Food - 3404361

Nestle Middle East
  • Brand Activations Specialist - Food Jobs in Egypt - 3404361

    Nestle Middle East
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Job Description

Position Summary

Delight target consumers and create engaging brand experiences when activating Nestle brands on ground (out-of-store), to support building strong brands and generate brand-building results

A day in the life of

Understand target consumers of each brand deeply, and where they are located in the consumer engagement funnel

Engage with consumers with the relevant concept when and where consumers are receptive and activate brand big ideas by creating attractive and rewarding brand experience While ensuring all brand communication are in line with company trusted image as leader in NHW

Contribute to develop and execute flawlessly strong activation plan aligned with brands business objectives

Ensure communication strategy is embedded in brand activation

Contribute to bringing Nestle brand big idea to life in the mind of our consumers through on-ground activation, delight with products experience and ensure engagement concepts are in line with the brand engagement strategy

Develop locally relevant tactical activation plan in line with regional strategic activation & brand engagement strategy and ensure continues update of country event calendar

Delight consumers with service experience, by supporting Nestle complaint handling SOP

Understand business impact of PFME and investment of brand to leverage on resources maximize ROI


What will make you successful

Excellent English and Arabic communication

Understanding of local consumer events and trends to reach consumers when they are most receptive

Experience with event organization and coordination between various functions, suppliers, agencies, etc

Familiar with local brand activation and event agencies that are able to translate brand goals and campaigns into creative brand experiences

Ability to manage budgets and negotiate costs

Profile Summary

Type:Company Job

Deadline:13th Aug 2025

Company Profile

Nestle with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestle and is today the worlds biggest food and beverage company. Sales for 2006 were CHF 98.5 bn, with a net profit of CHF 9 bn. We employ around 265,000 people and have factories or operations in almost every country in the world.
The Companys strategy is guided by several fundamental principles. Nestles existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Companys priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives.

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