Eaton SAKS International are pleased to present this exceptional Head of Marketing & Brands role for a conglomerate Retail, F&B, QSR master Franchise group in the UAE
The group operate some of the USs most renowned brands from QSR, Coffee Shops, Family Casual dining and own grown concepts
The specification below is mandatory, it is written with purpose and reference to the specific profile we need to achieve our and our clients goals The requested experience is a prerequisite and will not be short-sighted or amended Only persons whom apply and who fit the full detailed criteria specified will be shortlisted and considered
The Head of Marketing is responsible for the successful implementation of the brand Marketing strategy in the GCC region You will be fully supported by a PR agency to enhance branding and supported by a local team
Develops seasonal brand plans aligned to the brand strategy, submits plans to the Regional Marketing Director to enhance the proposition of the restaurant brands in the region Be fully accountable for each brand and P&L as well as monitor and analyse the competition and market intelligence
Develops, manages and implements creative, effective and successful annual marketing plans for the stores along with the chain marketing strategy and annual market plan and budget
Marketing plans should include Advertising, Sales Promotion, Public Relations, Product, Development, Pricing & Distribution
Manage and enhance Online and E-commerce strategies and work closely with online food aggregators ie Deliveroo, Talabat, Zomato, Carriage, Uber Eats
Lead preparation of sales and marketing plans, advertising promotional campaigns, and participate in the development of business plans and product service development plans
Plan for conferences seminars to introduce new products and brands
Plan quantitative and qualitative market research to identify new services, and benchmark against competition in all regions
Spearhead business development activities targeted to increase revenues and customer base, focus on corporate communications and loyalty programmes
Adapt brand strategy according to the particularities of local markets staying in line with the brand positioning Seeks opportunities in the marketplace that help to secure brand positioning, increase overall brand awareness, and drive sales
Manage the implementation of the seasonal brand plans Ensure a premium level of execution according to brand standards
Report on final executions and results Track seasonal marketing spends against budget
Bachelor degree or higher in (International) MarketingBusiness
5 7 years experience in Brand ManagementMarketing within QSR or Restaurants
Must have European or ASIA experience
Must have worked for one of the leading recognized restaurant chains or QSR brands
International experience; has experience executing brand strategy of international brands
Experienced in brand management and strategy
High Level Communication skills, verbal and written
Able to multi task and work in a fast-paced environment
Deadline:19th Feb 2025
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