Marketing Automation SpecialistPrimary ResponsibilitiesManaging day-to-day marketing tasks, such as running and monitoring weekly marketing promotionsCreating new campaigns within Infusion softMaintaining and refining existing campaigns, often with a focus on simplifying and streamlining their structure without losing effectivenessImplementing the technical components that support our digital marketing campaigns, eg, Infusion-soft campaigns, landing pages, automation links, membership software, etcDevising and tracking metrics to measure the success of our marketing effortsLiaising with the customer support team to ensure they are fully briefed on upcoming promotionsTypical day-to-day tasks you will be required to doTagging the right contacts for an upcoming promotion and inserting them into the appropriate automated campaignChecking the status of contacts on a daily basis to make sure they are moving through campaigns without getting stuck Planning and maintaining our marketing calendar, ensuring that the proper promotions run each and every weekCreating the necessary documentation for customer support to effectively respond to inquiries about the campaign, such as the price of products, links to order forms, etcReviewing and responding to help desk tickets our customer support team flags as needing special attention from the marketing teamSetting up landing pages using Thrive Content Builder and WordPress, including minor HTML editing, inserting code snippets, etcGetting different online apps to work together to implement a connected workflow, for example Infusionsoft CRM, PlusThis, iMember360, payment gateways, etcCapturing and analyzing key metrics, including product sales, campaign engagement stats, email conversion, etc and making data-driven recommendationsAB testing of emails and landing pagesSetting up and running the technical aspects of webinarsKeeping our email list of over 100K subscribers well-segmented and pruned of inactive contactsIdentifying and implementing ways to monitor student engagement, satisfaction, and success ratesRunning large-scale manual and semi-automated product launchesClearly documenting marketing campaigns and core processesRequirements for the positionExperience with Infusion-soft (Keap) or equivalent full-featured marketing automation systemA techie brain that can think through the complex logic of our automated campaignsA basic understanding of marketing funnels (ie, you should understand terms like opt in page, autoresponder, and sales letter )Good planning and organizational skills with a focus on resultsEffective self-management (ie, you can stay productive at home with nobody watching you)A keen understanding of spreadsheets and databases, as well as top-notch Excel skillsThe ability to communicate effectively through text (much of our team communication goes through either Slack or email)Open, proactive and collaborative approach to team workingA conscientious attitude and excellent attention to detail in other words you understand that sometimes you do need to sweat the small stuff!Beneficial but not requiredSome kind of programming experienceTechnical skills including configuring and maintaining membership plugins, webinar software, WordPress installations and plugins, external APIs, payment processors, etcBasic graphic design skills for landing page layoutsBasic web page design and coding experience (HTML, CSS, etc)Basic video editing skills for tweaking the creating and tweaking sales videos
Eligibility:Bachelor of Business Administration(Managem ent).
Industry:Consulting / Management Consulting / Advisory Services
Function:Marketing / Brand Management / Marketing Research / Digital Marketing
Deadline:05th Feb 2025