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VAC7943 - Senior Manager Data Mining
The Company
Ooredoo is an organization on the move Thanks to our dedicated employees, we continue to move closer towards our vision to be among the top 20 telecommunications companies in the world by 2020
We are a dynamic global telecommunications player operating in 17 countries across the Middle East, North Africa (MENA) and Asia We cover a population of more than half a billion people and serve more than 68 million customers
In Kuwait, we employ approximately 1,000 talented people, all of whom are driving Ooredoo to be the number one choice for world-class communications services in Kuwait In the face of intensifying competition, increasingly sophisticated technology and rising customer expectations, nothing is more important to our success than our team - and its a team that you can be part of
Ooredoos future is bright, and you can be part of our ongoing success
The Role
Support marketing value generation activities by developing and applying sophisticated customer insight generation and complex modelling, and segmentation activities
Answer critical business questions around marketingsales funnel optimization, customer retention, business investment prioritization related to customers value management and identifying opportunities, etc
Interact with key business stakeholders for data mining model related activities and own end to end data analysis and modelling of assigned projects
Create sustainable models and participate in the continuous improvement of predictive analytics framework Leverage insights gained from analytics into actionable business recommendations
Measure marketing CVM related activities, act as the custodian of the models used for CVM activities and ensure accuracy and optimum performance of the models
Key Accountabilities and Activities
Manage data mining activity across organization in collaboration with relevant functions and identify opportunities, leverage on DM capabilities to improve quality of the customers, revenue, retention, and reduction in bad debts and enhance customer LTV
Implement Industry standard Data mining processes to improve efficiency
Provide predictive knowledge using datamining capabilities and models to boost the business (churn, segmentation, tariff optimization, next best offer)
Manage and develop Intelligent Customer DNA for commercial actions
Develop right Segments and clusters for marketing actions
Use Social network analytics for identifying the right communities and enhance the marketing efforts and product penetration
Manage Datamining Eco system
Work closely with marketing segment and CVM team to identify targets and actions and provide intelligent inputs and insights using BI capabilities
Develop and maintain CDNA, LTV and Survival models for marketing actions
Develop and implement various marketing segments
Own and Measure the incremental outcome of CVM activities compared with the UCG and act as the official reporting source of such KPIs Liaison with other functions to develop strategies to use data mining capabilities for revenue generation and protection, improve customer quality and for predictive analytics
Engage with Tec DWH for BI operations as per the SLA
Engage with Technology management and planning team and implement various DM initiatives as required Collaborate and aligned with Group data mining strategic initiatives and polices
Engage with peers in the group and Opcos and share knowledge and models
Implement Group commercial team recommendations and fulfil the requirements as per their guidelines Proactively manage and motivate the team to be highly professional and results oriented
Work to improve employee performance through personal coaching and identifying training and development needs
Recruit reporting staff as required
Conduct annual performance appraisals (Performance Management System) and ensure objectives set are monitored and achieved
REQUIREMENTS
Qualifications
Bachelor degree or above in Business Intelligence, Marketing, Statistics, Economics, IT or a related discipline
Required 7-8 years of experience based on progression ladder
4 + years of experience in the Business intelligence & Data mining
Strong data mining expertise
Strong statistical background
Strong knowledge in Telco, Marketing domain
Proficient in BI DWH systems and Teradata or other databases
Excellent strategic thinking, analytical skills and the ability to be creative
Aptitude to multi-task and prioritize effectively, manage pressure, and solve problems
Strong coaching and team building experience
Ability to operate in a diverse multicultural, multinational work environment, exhibiting appropriate sensitivities
Knowledge of current Data Warehouse technologies, concepts and products
Type:Company Job
Deadline:05th Feb 2025
We are a leading international communications company delivering mobile, fixed, broadband internet, and corporate managed services tailored to the needs of consumers and businesses across markets in the Middle East, North Africa and Southeast Asia. As a community-focused company, we are guided by our vision of enriching peoples lives and our belief that we can stimulate human growth by leveraging communications to help people achieve their full potential.
Formerly known as Qtel Group, we have a customer base of 92.9 million and reported revenues of USD 9.3 billion in 2012.