Senior Manager Strategy Marketing Excellence Jobs in UAE - 3057161

Job Description

NTS Group are working with a leading global FMCG company to recruit a Senior Manager Strategy & Marketing Excellence to be based in Dubai

Reporting into the Regional Marketing Director, The Sr Manager Strategy & Marketing Excellence will lead the development and supervise the deployment of integrated brand strategies across various marketszones to drive short and long-term growth of the AEMEA Region This includes a keen focus, working with relevant stakeholders on coordinating critical processes related to business planning, strategic marketing plans, portfolio management and development, market research, new product launches and business performance tracking This position will be supported by 1 direct report

Major DutiesResponsibilities

Identifying and implementing new key capabilities to enable the regional organization to exceed its goals, including building or replicating winning brand building & activation strategies

Inspiring a consumer centric culture through the creation of regional and local marketing strategies and plans that will enable the business to achieve and exceed its strategic and financial goals

Driving the cross-functional and cross-organizational delivery of the agreed brand strategies and the regional product portfolio marketing plans, including value propositions, positioning, and segmentation closely working with local Marketing teams

Coordinating with design, advertising, and digital agencies the adaptation or development of communication and packaging materials (including Brief, TVC , Digital video, POS Design and media mix)

Develop customer marketing toolkit and picture of success

Supervising Regional Marketing spending to drive efficiency ensuring optimal allocations across the various markets in consistency with the identified brand needs and business requirements

Defining and driving to implementation a Regional portfolio strategy grounded on business and financial analytics aimed at efficiency, cost optimizations and overall margin expansions

Ensuring solid governance versus local portfolio expansion initiatives, to ensure consistency with the agreed regional portfolio strategy

Cooperating with the Innovation team, shaping product development scenarios and drive optimal lifecycle management

Cooperating with the Insight & Analytics team, continuously monitoring competitors and ensuring competitive strategies are in place for new and existing products

Formulating pipeline recommendations and priorities while leading strategy and business plans including support to all business development related opportunities

Coordinating central reporting activities, business reviews and Strategic planning presentations collecting relevant information from local teams and other functions


REQUIREMENTS

CompetenciesSkillsKnowledge Required

High initiative and determination to drive results

Being fast-thinker and able to solve issues swiftly

Confident in decision making and calculated risk taking

High willingness to drive change & innovation

Capability to work in a high speed, lean Organization with entrepreneurial mindset

Sharp influencing skills and capability to build consensus at different organizational levels

Experience managing complex processes with colleagues across tenures and roles

Proven experience on brand strategies, product launches, brand communication platforms, etc

Bachelors Degree in business administration or Marketing, preferably with a Masters Degree in Business Administration or Marketing

At least 10 years in Marketing Brand Management and familiarity with all tools in this field (consumer and market share data, market research studies, media plans, etc)

Understanding of Distributor based RTM models

Sales Trade Marketing experience would be a plus

Successful track record in terms of financial and market share achievements

Fluent in English